Red hot Pink passion

by Anna on February 11, 2012

Happy Saint Valentine’s! Fly Design Studio is sharing some love :)

Have you ever realized how much we are physically and emotinally effected by color? It always amazes me! I was reminded of this yesterday while browsing the aisles of Target. Target is always top of their game when it comes to changing their inventory to reflect the seasons current holiday. February, of course, being the season of love. As I walked down the aisles I could feel myself becoming more and more excited and actually felt happier. I even sensed a stronger desire to buy/consume (as if it isn’t difficult enough for me to go into Target without purchasing $100 worth of STUFF!). How amazing is that?! A simple thing as color has such a significant effect on the human psyche. Keep reading below to find out more interesting info on how the colors of Valentine’s day (red and pink) effect us.

RED Physiological Effect: Red has been shown to increase blood pressure and stimulate the adrenal glands. The stimulation of the adrenals glands helps us become strong and increases our stamina. Its effect is physical; it stimulates us and raises the pulse rate, giving the impression that time is passing faster than it is. It relates to the masculine principle and can activate the “fight or flight” instinct. Red is strong, and very basic. Pure red is the simplest colour, with no subtlety. It is stimulating and lively, very friendly. At the same time, it can be perceived as demanding and aggressive.

Attributes: Courage, love, passion, strength, warmth, heat, energy, basic survival, ‘fight or flight’, stimulation, masculinity, excitement, defiance, aggression, visual impact, strain, appetite, seriousness, dignity, power.

PINK Physiological Effect: Pink, a lighter shade of red, helps muscles relax. Pink soothes, rather than stimulates. Pink can also become irritating and demasculating if there is too great exsposure.

Atributes: Tranquillity, nurture, warmth, femininity, love, sexuality, survival of the species, unselfish love, romance, weakness, vulnerability, inhibition, calmness, protection, sweetness, gentleness, softness.

Now, take in some of this eye candy and let your emotions take you on a journey. Enjoy!

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